Excellent TrustScore 4.5 out of 5

Easily launch your own app

Plans that grow with your business. Pay monthly or yearly. Cancel anytime.

Launch
$99/month
Billed once yearly
Launch your own app
All you need to launch your app
  • Creating your own app
  • Basic integrations
  • In-app search
  • One-to-one messaging
  • Basic & group communities
  • Basic drip content
  • $0–$10k price for course
  • Email support
Access to AI features
  • incl. 3,000 messages of Conversational AI
  • Context-Aware You AI Coach
  • Basic Customization
  • Basic Analytics
  • History
ScaleBest value
$239/month
Billed once yearly
Scale your own app
Boost your app with your own brand
Everything in Launch, and:
  • Creating your own app
  • Zapier integrations
  • Advanced DMs & messages
  • Advanced communities & chats
  • Advanced drip content
  • Your own branding
  • Chat support
Access to AI features
  • incl. 7,500 messages of Conversational AI
  • Context-Aware You AI Coach
  • Basic Customization
  • Basic Analytics
  • History
Expand
$599/month
Billed once yearly
Expand your own app
App store and reach more users
Everything in Scale, and:
  • Creating your own app
  • App Store listing
  • Apple & Google pay support
  • Unlimited users and products
  • Unlimited groups & communities
  • Unlimited videos
  • Unlimited push notifications
  • Offline mode
  • Video call support
Access to AI features
  • incl. 20,000 messages of Conversational AI
  • Context-Aware You AI Coach
  • Basic Customization
  • Basic Analytics
  • History
Passion Plus
Let’s talk
The price is agreed with request
Elevate your own app
Premium tools to elevate your app
Everything in Expand, and:
  • Creating your own app
  • App Store listing
  • Apple & Google pay support
  • Custom analytics
  • Fast content migration
  • We submit your app
  • 1-on-1 support from Success Manager
  • Marketing & Growth Coach to help you scale
Access to AI features
  • incl. 60,000 messages of Conversational AI
  • Context-Aware You AI Coach
  • Basic Customization
  • Basic Analytics
  • History
15,000+Apps launched
$1B+Earned by creators
3M+Customers served
4.5★Trustpilot rating
30 daysMoney-back guarantee
Included in every plan
Your own app Products & communities Chat & DM’s Standard integrations Tracking In-app payments

Your monthly app income goal

$1k
$5,000
$40k+
We recommend
Advanced automations to boost your app
Scale
$239/month
Let’s Go
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Compare plans & features

Every plan includes your own branded app and a context-aware AI coach.

*Standard transaction / commission & tax fees apply to all payments: Apple App Store, Google Play Store & with checkout (PassionPayments = default Stripe processing fee).

Customers

Trusted by 7-figure business owners

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A whole crew of coaches and experts in your corner from day one.

Frequently asked questions

Can I switch plans later?
Yes. Upgrade or downgrade at any time from your dashboard. When you upgrade, the new features unlock instantly and we prorate the difference; when you downgrade, the change applies at your next billing date.
What’s the difference between monthly and annual billing?
Annual billing saves you 20% versus paying month to month. You’re billed once per year and can cancel anytime — if you cancel within the first 30 days you get a full refund.
Do I really get my own branded app?
On Scale and above your app carries your own branding, and from Expand you get a real App Store and Google Play listing under your name. Passion Plus includes done-for-you submission so we handle the store process for you.
What is the You AI Coach?
Every plan includes a context-aware AI coach trained on your content, so your members get 24/7 personalised guidance inside your app. Higher tiers include more Conversational AI messages per month.
Are there any transaction fees?
PassionPayment fees scale down with your plan — from 3.9% on Launch to 1.9% on Passion Plus. Standard Apple, Google and Stripe processing fees also apply on the relevant checkout.
What happens when I get stuck?
This is the part reviews rave about most: of 1,672 positive Trustpilot reviews, 1,091 praise the support and training team, many by first name. Real humans answer, onboarding walks you to launch, and Passion Academy covers building, marketing and selling.
Is my audience big enough for an app?
Almost certainly. Ellen Decker runs a $37.5k/month app on 250 subscribers at $34.99. An app deepens what each member pays and how long they stay, so depth beats reach. You need people who want your help, not a huge following.
What does the 30-day guarantee cover?
If Passion.io isn’t the right fit, tell us within 30 days of starting and we’ll refund your payment in full — no questions asked.

More questions? The 10 questions every creator asks, answered with real reviews →

Customer Reviews

Over 15,000 creators have worked with Passion.io to scale their businesses. Read the reviews here

Still got questions?

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